I was first introduced to Embryolisse's Miracle cream when friends picked it up at the CMS last year. I've heard in past instances that the cream is an industry favourite (for top models and top make-up artists alike). Earlier this year, when it came time to replace the usual Neutrogena moisturizer that is a staple in my kit, I decided to try Embryolisse in its place. I mean who couldn't use a skin miracle and a cream that's top model approved?!

Needless to say, Embryolisse's Miracle Cream has become a kit essential! You only need a tiny amount of the lightweight product to get your moisture on. The formula works great for normal to dry skin types. The cream glides on smoothly and is non-greasy, absorbing quickly into the skin. It also doubles (well, triples and quadruples) as a primer, make-up remover and aftershave cream! I even made my boyfriend use it when he had forgot his shaving cream! The beauty of multi-purpose products - miracle indeed.

At the CMS this past weekend, I had the opportunity to catch a panel of industry professionals discussing the ins and outs of the make-up business. There were many helpful tips and words of wisdom for both aspiring and even more established make-up artists. Here's my write-up, as originally posted on Make-up Junkie:

As a make-up artist and budding entrepreneur, I'm a huge fan of reading articles on others artists' experiences and (of course) self-help books! I was lucky to catch the Industry Insider Panel being moderated by Plutino Group Make-up Artist Jackie Shawn. I admire Jackie's philosophy of bringing out the beauty in everyone - it truly reflects how "down to earth" she is, even with all the accomplishments under her belt. The panel members included seasoned and successful make-up artists (each with a different niche) and Debbie Bondar, President & CEO of FACE atelier. If you weren't able to attend the CMS, here are some of the topics that were presented before the panel. I hope you find it as useful as I did!

What are the qualities of a successful make-up artist?
"Make-up is secondary – the relationship is first...Find out who they are and if you have any common interests before moving in." Keep in mind that when you apply make-up, you are stepping into someone’s personal space (most people aren’t used to having anyone that isn’t a loved one so close to their face!). Break the ice first to set any nerves at ease. You'll find the relationship building to be one of the most rewarding parts of the job, and hopefully, it will also encourage return visits (and referrals) from your client.

How important is speed?
For this response, the answer seemed to be “it depends on the work being done”. Take into consideration any time constraints, and instead of trying to do everything, “pick key elements/strengths” of your subject and know what will “read best on” camera to achieve your desired look.

How is the economy affecting the industry?
Economic times have been bleak, but rest assured there was hope for this question with Debbie's comment that “make-up is a recession-proof industry”. There will always be weddings, and always be women looking to buy make-up. Make-up is still an affordable option that can instantly help someone look and feel great (and it's definitely cheaper than buying a pair of designer shoes!). But the panel also pointed out that with tough economic times, there will likely be fewer paying jobs. With the constant influx of new artists in the industry, it likely means there will be more people competing for fewer jobs.

According to the panel of experts, that the best way to protect yourself is to know your market and remain flexible. Be prepared to re-evaluate your prices in order to be competitive, and make sure you're "on top of your art" to remain in demand. You don't necessarily have to lower your prices, but instead, you can offer free add-ons for services you would normally charge (i.e. eyebrow grooming, eyelash application). Be strategic and use smart, aggressive ads (hardcopy or online) to get yourself and the updated services you're offering out there.

Do you have any tips for negotiating prices?
"Know Your Market". The panel suggests cold calling your competitors in order to do your "market research". Inquire about the different rates for 1 person versus 5 people, and look at the patterns between the rates of different artists. Keep in mind that your rate in suburbia will likely vary from the rate clients will pay in a buzzing metropolis. Be realistic - your rates starting out will not resemble the rates that a top industry artist can command. (Well, your rates can be up there, but that doesn't mean people will be knocking on your day to pay you!). Even top industry artists take "low-paying" jobs to get better opportunities. Apparently, doing full-day magazine cover shoots only pays nominal fees of $75-$150 -- even to top artists! Yet, top artists "rationalize their losses" and instead view these shoots as an opportunity to get their name out there for more work. If you're stuck on negotiating prices, a good reference for a base price is the minimum amount you would need to spend at a make-up counter to get a "free" application. Usually, that price is $45 or a purchase of two products.

How important is it to specialize?
Being strong in a "niche market" can be beneficial, i.e. body paint and special effects. But overall, it is better to be "well-rounded - good at everything, and exceptional at a couple of things" to sustain your place in the industry. Be open to all calls that you receive. If you're "serious about make-up as your craft, you'll keep learning and growing" whether it be brushing up on product knowledge or updating your training.

Do you have any advice for new grads fresh out of make-up school?
Work with photographers who will make your work look better and stand out. If you can't work with the high-end photographer, try to work with his or her assistants. Build your portfolio constantly improving the quality of your photos (rinse, wash, repeat!). "If one door closes, remember that it opens in another direction."

What has been the biggest hurdle you have faced as a successsful woman?
"Overcoming mental blocks". Remember that attitude is everything. Negative thinking can be self-protecting but it can also be self-defeating. If you think "it's so tough to make it in this industry", you may be quick to give up and minimize your losses when it doesn't happen right away. Keep in mind that success doesn't happen overnight, and consistent hard work and passion can carry you through. When you're positive, you'll encourage others around you to be positive and they'll simply want to be around you more. Believe in yourself.

I have a question about matching foundation with my natural skin colour. I test the colour of foundation on my jawline (at least that's what I always thought - correct me if I'm wrong). I have a foundation stick that matches perfectly with my jawline, but when I apply it to my cheeks and other areas of my face, there is a marked colour difference. It's much too dark/orange and doesn't match at all. Is it common to have areas of your face that are different colours? Once I blend in the foundation stick and use a finishing powder, everything looks fine (in my eyes anyways). Should I be switching to a lighter foundation that matches more with the rest of my face, and disregard colour matching with my jawline?

A: Great question! Yes, you are correct - the best place to test foundation is on your jawline so that it matches closely to the jawline and the colour of your neck. It is very commonplace to have different areas of the face with different tones, as pigmentation can vary (and usually the sun hits the top of the forehead moreso than it does the rest of the face!) But that's the whole point of foundation - to give coverage, even out the tone and make our skin look flawless without looking like we have anything on!

You won't need to switch foundations if it blends and matches with the neck properly. If you do go a shade lighter, you may risk looking too light and the foundation application suddenly becomes visible (and that defeats its purpose!). Basically, you want the colour to flow between these two parts of the jawline and neck - otherwise, you'll look like your head is detached from the body! A foolproof way to tell if the colour is right is to evaluate it yourself in the daylight with a mirror. You'll know the colour's right if you don't see it (no lines of demarcation here!). Hope this helps!

TIP: When shopping for a foundation, don't buy and settle on the colour before walking out of the store and evaluating the colour under natural light. (Natural light is the most harsh, so if it looks good in daylight, it will look great under any lighting!) If the salesperson really believes the foundation is the "best", then he/she will have no hesitation and encourage you to look at it under natural light before closing the sale. Test out the colour that best matches your skin, one shade lighter than it, and one shade darker. Don't blend the colour in completely so you can still see it a bit. Once under natural light, choose the shade that disappears into the jawline.

While we're on the topic of kit cleaning, remember if you have 6 empty MAC product containers - hang on to them! You can bring them to a MAC counter for recycling and in exchange you receive a free lipstick! Gotta love it.

You can find out more info on the Back to MAC recycling program here.

With the recent indulgence in make-up shopping, it was definitely time to do a kit purge and re-org. While rummaging through my kit, I came across a bunch of near-empty lipstick containers that were taking up unnecessary space and weight. Lipsticks seem pretty weightless individually, but adding 10 lipsticks to the kit means extra weigh-down, especially when there are alternate (and more efficient!) forms of transporting them! I did a recent post on the benefit of using palettes for aspiring make-up artists, but this tip is not limited to make-up artists only!

Rather than giving up on the near-empty tubes, here's a tip on how to maximize the product to the very bottom. You don't need to buy a fancy and over-priced lip palette (that has maybe one colour you like and three colours that are ok) when you can make your own! Just head to your local drugstore or even the dollar store to pick up a pill box. Yes, it's not as presentable as a blinged-out Christian Dior palette, but it's perfect for travel and ensures that even if you misplace it - no biggie - you still have the rest of the tube at home!

Ok, back to cleaning!