Q: I have naturally prominent cheekbones which I would like to tone down. A lot of articles and videos out there are mostly focused on how to sculpt the cheekbones to make it pop. But in my case, I want it to appear more subtle and I can't seem to find any reference on how to do that. I wonder how you could achieve that? :)
-from YT, Toronto
A: First off, count your blessings - I'm sure you know that high, prominent cheekbones are considered an attractive attribute!! :) Those of us lacking prominent cheekbones spend plenty on products (and time!) trying to make our own cheekbones stand out...so, consider us all envious!
Ok, all envy aside, getting to your question...in order to "play down" your cheekbones, you have a couple of options:
1. Play up your other features to bring them 'forward' as well.
Add eyeliner to your top lashline, curl your lashes and add some mascara to make those eyes pop. Gloss the lips up with some shine to draw attention away from your cheekbones.
2. Add some blush.
I've heard this before where sometimes clients think they have "too much cheek". Although you may think it to have the opposite effect, applying blush can help to reduce a cheeky surface area. Depending on your skin tone, choose a peachy pink, soft pink or coral to complement your cheeks (as a reference, use the colour your cheeks turn when you're flushed).
3. If a blush is too bright for your liking, opt for a matte bronzer to accent the cheeks.
A deeper tone will create the illusion of this area of the face receding. Apply in this prescribed motion to avoid a streaky look (rather than a harsh contour, keep the bronzer soft and blended or else you'll end up drawing unwanted attention to the cheeks!)
Hope this helps, YT!
If you have a make-up related question you'd like to ask, shoot an email to me at rhia[at]artistrhi[dot]com. I look forward to hearing from you!