Q: Ok rhi, so where is the apple of your cheeks, and would doing so make a round shaped face look even rounder?

A: Great question! The apples of the cheeks are the rounded, fleshy areas that become more visible when you smile. Using a blush here can actually give the illusion of less surface area on the cheeks, and add dimension to a round shaped face. The trick is to keep the blush application higher on the apples and not blend too far downward. Smile as you're applying your blush for a better view of the apples.

Here are some pointers:
For a subtle, dewy look use your two fingers (index and middle) to blend cream blush in circular motions atop the apples of the cheeks. Or for a brighter matte look, try a powder blush and brush. Apply the blush in circular motions atop the apples, and blend so the look is soft and diffused.

ARTIST TIP: If you feel like you've applied too much, dust a bit of translucent powder atop the cheeks to tone the blush down.

Recommended products:
MAC 129 Blush Brush ($41 CAD)

Related posts:
Q & A | Do I apply blush on the apples of the cheeks or I contour?
BEAUTY 101 | All About Face

Q: Do I apply blush on the apples of my cheeks or do I contour?

A: The answer to this one is really a matter of personal preference. I would recommend the apples of the cheeks method, as it’s the area where a natural flush would occur on the face. Blush applied on the apples gives the face a youthful glow and can instantly make a tired face look more awake.

A classic make-up artist trick is to actually use two shades of blush – one deeper and one brighter. Use a blush brush to contour with the deeper blush right under the cheekbone. Then, smile and apply the brighter shade on the apples of the cheeks. Blend the brighter shade upwards along the cheekbone and towards the ear. Be sure to blend well so that the two blushes fuse together to give the illusion of higher cheekbones.

ARTIST TIP: Be sure to apply a dusting of loose powder all over the face before applying blush. The loose powder will smooth the surface of the skin and absorb excess oil so that you can apply your blush smoothly and streak-free!